As an affiliate, you are effectively a sales person for the site you are directing traffic to. However, to say you are a sales person in the proper sense of the word is not strictly correct, because the selling is done pretty much by the merchant. You see the merchant has already invested lots of money on their product and service, and on their marketing too. Your goal is to effectively deliver traffic to the merchants site who then takes care of everything from that point on. There are two ways you can deliver traffic: a) directly, when you send traffic straight to the merchant's site from its source and b) indirectly, when you first engage the visitor in your own website before sending them to the merchant. We can summarise your activities as an affiliate as follows:
- Generate Traffic (Visitors) to Your Site
- Engage the Visitor and Make a Presell
- Direct the Visitor By Making a Call To Action (in this case to purchase the merchants product)
- Ensure the Viewer Returns to Your Site for Future Purchases
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